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THIELMANN ENERGIETECHNIK GmbH
Partner reference

THIELMANN ENERGIETECHNIK GmbH

THIELMANN ENERGIETECHNIK GmbH specializes in the development and manufacture of gas technology systems for industrial applications.
Sector: Industrial plant engineering / gas and process engineering
Location: Kassel, DE
Project period: 2024 - TODAY
Services: Website relaunch, SEO, internationalization, B2B portal marketing, 3D animations, special programming, content creation

Results at a glance

Initial situation
+300 %
International visibility
Keyword ranking
+ 1.233 Keywords
from 2 to 1,233 keywords
Reach
+ 213,107 new target groups
per year, average value from 2025 to 2026
The collaboration with Deutscher Medien Verlag has significantly improved our digital presence. We were able to noticeably increase our visibility, particularly in the area of SEO, and now reach more relevant target groups.

The implementation was professional, efficient and targeted. We are happy to recommend Deutscher Medien Verlag to others.
Stefan Sperhake
CEO, THIELMANN ENERGIETECHNIK GmbH

Context & challenge

Initial situation
THIELMANN ENERGIETECHNIK is a specialized manufacturer of gas technology systems for industrial applications.
However, the digital presence did not reflect the technical complexity and performance of the company.

The existing website had limited international visibility and generated few qualified inquiries.
Problem definition
The main challenge was to significantly increase the digital visibility of THIELMANN ENERGIETECHNIK in a specialized market for gas technology systems.

At the same time, the technical complexity and performance of the company had to be communicated in an understandable way and new international target groups had to be reached. The existing website did not reflect the high level of expertise, had limited international visibility and generated few qualified inquiries.
Why they commissioned us
We were looking for a partner who could realign the digital strategy and achieve measurable results at the same time.

Our expertise in B2B marketing, a sound SEO strategy and the ability to communicate complex technical content in a user-friendly and effective way were convincing.

The goal was a website that not only strengthens the brand, but also attracts new customers and increases sales through high visibility.

Objective

What was the project goal?
The aim was to fundamentally modernize the digital presence and significantly increase international visibility.

The website was to clearly communicate the technical expertise, build trust and serve as a central channel for qualified inquiries - especially in the global B2B environment.
What specifically should be improved / achieved?
  • Increasing organic visibility in international markets
  • Acquiring qualified B2B leads via the website
  • Clear and comprehensible communication of complex gas technology systems
  • Improving international reach through multilingualism (30 languages)
  • Optimization of the website for structured user guidance and conversion
  • Our solution

    SEO with Google ( 2 → 1,233)

    Search engine optimization results
    Number of keyword rankings on the first 3 pages of Google:
    Google SEO Marketing
    • Organic search engine optimization(SEO) with Google
    • International SEO in 30+ markets
    • Continuous text and image optimization
    • Ongoing keyword monitoring and performance tracking
    SEO Results / Impact
    • Increase from 0 to over 1,200 rankings on the first 3 Google pages
    • Significantly increased visibility in international markets
    • Successful development of a scalable, international SEO structure
    • Continuous ranking growth through multilingual orientation
    Check Google rankings live

    Website relaunch

    Website relaunch results
    Before/After:
    Background
    Background
    Relaunch & implementation
    • New, responsive web design for the company website
    • Website relaunch in 30 languages for international markets
    • Creation of structured SEO content and landing pages
    • Development and optimization of technically sophisticated content
    • Specialist translations for international target groups
    Result & added value
    • Clear structure for a complex product portfolio in the field of gas technology systems
    • Significantly improved user guidance and lower bounce rates
    • Clear presentation of technical systems and applications
    • Optimal basis for SEO, internationalization and lead generation
    • Scalable platform for further growth and new markets

    3D animations

    3D animations
    Complex products explained simply:
    The 3D animations make functionalities understandable and actively support sales.
    3D video animation tube bundle heat exchanger

    Special programming

    Special programming
    Individual tools support users in the selection of complex products and simplify internal sales processes.
    • Development of an individual calculator to support product selection
    • Integration of an interactive map graphic on the homepage
    • Creation of 3D video animations to visualize technical processes
    • Animated presentation of shell and tube heat exchangers and system components
    • Improvement of the user experience through visual and interactive content

    B2B portal marketing

    B2B portal marketing
    Targeted lead generation via the international B2B portal IndustryStock
    • Placement of THIELMANN ENERGIETECHNIK GmbH on IndustryStock
    • Creation of a B2B delivery program with 100 keywords
    • Display of the content in 2 languages
    • Generation of qualified B2B inquiries via the portal
    • Expansion of the digital presence in international target markets

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    FAQs

    Further references

    Support since
    06.12.2018
    View reference
    Support since
    26.09.2023
    View reference
    Increase in sales
    +36%
    View reference
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    Partner for industrial companies for over 23 years
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    Deutscher Medien Verlag GmbH
    Calauer Str. 71, 03048 Cottbus, Germany
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