RMG Messtechnik GmbH is a leading manufacturer of gas measuring devices with 170 employees.
Industry: Gas measurement technology
Location: Butzbach, DE
Project period: 2020 - TODAY
Services: Website, SEO, portal marketing, 3D animations, special programming and much more.
Results at a glance
Initial situation
+ 20 Mio. EUR
turnover more than doubled
Keyword ranking
+ 600 Keywords
from 3 to 600 keywords
Reach
+ 58,169 new target groups
per year, average value from 2020 to 2026
The most valuable thing for us is that we have found a full-service digital marketing partner in Deutscher Medien Verlag. They are always at our side and support us with any challenges we face. There has never been a challenge that we have not been able to solve in our joint collaboration.
Jörg Schönbach CMO, RMG Messtechnik GmbH
Context & challenge
Initial situation
RMG Messtechnik is an international supplier of high-precision gas measurement technology.
However, the digital presence did not reflect the company's technological strength. The existing website was outdated, barely visible internationally and generated too few qualified inquiries.
Problem definition
The aim was to significantly increase digital visibility in the specialized B2B market.
At the same time, complex products had to be presented in an understandable way and international target groups had to be reached. The content was neither search engine optimized nor geared towards conversion.
Why they commissioned us
They were looking for a partner for a strategic realignment of their digital presence - with a focus on visibility, internationalization and leads.
Our B2B expertise, a data-driven SEO approach and the ability to present complex products clearly were convincing.
Objective
What was the project goal?
The aim was to fundamentally modernize RMG Messtechnik's digital presence and significantly increase its international visibility.
The website was to clearly communicate the company's technical expertise, create trust and serve as a central channel for qualified inquiries
What specifically should be improved / achieved?
More organic visibility in international markets
Acquisition of qualified B2B leads via the website
Clear communication of complex products
Building a scalable SEO and content structure
Our solution
SEO with Google ( 3 → 600 )
Search engine optimization results
Number of keyword rankings on the first 3 pages of Google:
Google SEO Marketing
Organic search engine optimization (SEO) with Google
International SEO in 7+ markets (DE, ENG, IT, FR, ES, CN, PL, PT)
Continuous text and image optimization
Ongoing keyword monitoring and performance tracking
SEO Results / Impact
Increase from 3 to 600 rankings on the first 3 Google pages
Significantly increased visibility in international markets
Development of a sustainable, scalable SEO structure