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RMG Messtechnik GmbH
Partner reference

RMG Messtechnik GmbH

RMG Messtechnik GmbH is a leading manufacturer of gas measuring devices with 170 employees.
Industry: Gas measurement technology
Location: Butzbach, DE
Project period: 2020 - TODAY
Services: Website, SEO, portal marketing, 3D animations, special programming and much more.

Results at a glance

Initial situation
+ 20 Mio. EUR
turnover more than doubled
Keyword ranking
+ 600 Keywords
from 3 to 600 keywords
Reach
+ 58,169 new target groups
per year, average value from 2020 to 2026
The most valuable thing for us is that we have found a full-service digital marketing partner in Deutscher Medien Verlag. They are always at our side and support us with any challenges we face. There has never been a challenge that we have not been able to solve in our joint collaboration.
Jörg Schönbach
CMO, RMG Messtechnik GmbH

Context & challenge

Initial situation
RMG Messtechnik is an international supplier of high-precision gas measurement technology.

However, the digital presence did not reflect the company's technological strength.
The existing website was outdated, barely visible internationally and generated too few qualified inquiries.
Problem definition
The aim was to significantly increase digital visibility in the specialized B2B market.

At the same time, complex products had to be presented in an understandable way and international target groups had to be reached. The content was neither search engine optimized nor geared towards conversion.
Why they commissioned us
They were looking for a partner for a strategic realignment of their digital presence - with a focus on visibility, internationalization and leads.

Our B2B expertise, a data-driven SEO approach and the ability to present complex products clearly were convincing.

Objective

What was the project goal?
The aim was to fundamentally modernize RMG Messtechnik's digital presence and significantly increase its international visibility.

The website was to clearly communicate the company's technical expertise, create trust and serve as a central channel for qualified inquiries
What specifically should be improved / achieved?
  • More organic visibility in international markets
  • Acquisition of qualified B2B leads via the website
  • Clear communication of complex products
  • Building a scalable SEO and content structure

Our solution

SEO with Google ( 3 → 600 )

Search engine optimization results
Number of keyword rankings on the first 3 pages of Google:
Google SEO Marketing
  • Organic search engine optimization (SEO) with Google
  • International SEO in 7+ markets (DE, ENG, IT, FR, ES, CN, PL, PT)
  • Continuous text and image optimization
  • Ongoing keyword monitoring and performance tracking
SEO Results / Impact
  • Increase from 3 to 600 rankings on the first 3 Google pages
  • Significantly increased visibility in international markets
  • Development of a sustainable, scalable SEO structure
  • Continuous ranking growth over several years
Check Google rankings live

Website relaunch

Website relaunch results
Before/After:
Background
Background
Relaunch & implementation
  • New, responsive web design for rmg.com
  • Creation of 80 structured landing pages
  • Website in 7 languages (DE, EN, ES, IT, FR, CN, PT)
  • Creation and optimization of technically sophisticated content
  • Specialist translations for international markets
Result & added value
  • Clear structure for a complex product and solution portfolio
  • Significantly improved user guidance and orientation
  • Better presentation of products, systems and software solutions
  • Optimal basis for SEO, internationalization and lead generation
  • Scalable platform for future content and expansions

3D animations

3D animations
Complex products explained simply:
The 3D animations make functionalities understandable and actively support sales.

Functionality of the ultrasonic gas meter
Interactive 3D globe (locations & markets)

Special programming

Special programming
Individual tools support users in the selection of complex products and simplify internal sales processes.
  • Digital calculator for quick calculation of technical parameters
  • Product configurator for customized solutions
  • Special digital forms for structured inquiry entry

B2B portal marketing

B2B portal marketing
Targeted lead generation via the international B2B portal IndustryStock
  • Placement of RMG Messtechnik GmbH on IndustryStock
  • Creation of a B2B delivery program with 102 keywords
  • Display of the product range in 17 languages
  • Increased international visibility in relevant target markets
  • Generation of qualified B2B inquiries via the portal

Do you want similar results?

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FAQs

Further references

Increase in sales
+36%
View reference
Support since
26.09.2023
View reference
Support since
12.06.2024
View reference
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