Reference - Sawa

Partner reference

SAWA Pumpentechnik AG

SAWA Pumpentechnik is a leading manufacturer of centrifugal pumps with 30 employees.

Sector: Manufacturer of centrifugal pumps

Location: Degersheim, CH

Project period: 2011 - today

Services: Website, SEO, portal marketing, 3D animations, special programming and much more.

Results at a glance

Initial situation

+ 3 Mio. EUR

from 6 million to 9 million

Keyword ranking

+ 3.696 Keywords

from 16 to 3,696 keywords

Reach

+ 135,212 new target groups

per year, average value from 2011 to 2026

It is particularly valuable for us to have a strong full-service partner in digital marketing at our side. Our collaboration is characterized by reliability, expertise and a clear focus on solutions - together we find the right solution for every challenge.

Ives Schmidhauser
CEO, SAWA Pumpentechnik AG

Context & challenge

Initial situation

SAWA Pumpentechnik stands for precise and reliable pump solutions in industrial applications.
However, this high level of quality has not yet been sufficiently visible in the digital realm.

The existing online presence only offered limited opportunities to present the range of services convincingly and to address potential customers in a targeted manner.

Problem definition

The focus was on the strategic realignment of the digital presence with the aim of significantly increasing visibility in relevant target markets.

In addition, technically complex products were to be prepared in such a way that they could be communicated in an understandable, relevant and convincing way for different target groups - with a clear focus on generating qualified inquiries.

Why they commissioned us

The decisive factor was the search for a partner who combines technical understanding with sound digital marketing expertise in the B2B sector.

Our structured approach, combined with many years of experience in industrial markets and the ability to communicate complex content in a clear and targeted manner, ultimately won us over.

Objective

What was the project goal?

The aim was to increase the digital visibility of SAWA Pumpentechnik in the B2B sector and to clearly position the brand.

The new online presence was to present the technical range of services in a comprehensible way and be specifically geared towards attracting qualified inquiries.

The focus was also on improving findability in relevant markets.

What specifically should be improved / achieved?

Increase organic visibility in relevant B2B markets

Acquisition of qualified B2B leads via the website

Clear and comprehensible communication of complex pump technology

Development of a scalable SEO and content structure

Our solution

SEO with Google (16 → 3,696)

Website relaunch

3D animations

Complex products explained simply:
The 3D animations make functionalities understandable and actively support sales.

Centrifugal pump type HD

Centrifugal pump type LE

Special programming

B2B portal marketing

Do you want similar results?

Let's talk about your digital growth strategy.

FAQs

How long does such a project take

As a rule, a project lasts between 3 and 6 months. However, our aim is long-term cooperation - many projects develop continuously over several years. Smaller individual projects can of course also be implemented in a much shorter time. The exact duration always depends on the scope, objectives and c...

Which sectors do you serve?

Our focus is on B2B companies, particularly in the industrial and technology sectors. However, we generally support all companies that want to digitally market products or services that require explanation - including in the B2C sector.

How high is the investment?

The investment depends heavily on the scope, objectives and complexity of the project. After an initial discussion, we create a customized concept including a transparent cost structure.