Reference - Anva

Partner reference

AnVa GmbH

AnVa GmbH specializes in the development, manufacture and installation of protective fencing systems for industrial applications.

Sector: Industrial safety technology / machine protection systems

Location: Waldstetten, DE

Project period: 2018 - TODAY

Services: Website, SEO, portal marketing, 3D configurator, internationalization, content creation, specialist translations

Results at a glance

Keyword ranking

+ 900 Keywords

from 1 to 900 keywords

Reach

+ 61,468 new target groups

per year, average value from 2020 to 2026

Thanks to our collaboration with Deutscher Medien Verlag, our visibility on Google has improved noticeably. Today, we are on page 1 for most keywords - a success that we were previously unable to achieve.

We particularly appreciate the committed, competent cooperation and the clearly measurable results. A partnership that we would recommend at any time.

Martin Lauer
CEO, AnVa GmbH

Context & challenge

Initial situation

AnVa GmbH, a specialist in the development, manufacture and assembly of protective fencing systems for industrial applications, was faced with the challenge of significantly increasing its digital presence in a highly specialized and competitive B2B market.

The existing website could not adequately reflect the company's capabilities and had limited visibility.

Problem definition

The challenge for AnVa GmbH was to strengthen its digital presence in the highly competitive market for protective fencing systems.

The aim was to present the company's technical expertise and comprehensive solutions more clearly and at the same time appeal to a broader international target group.

Why they commissioned us

The need was clear: a website that was more than just a digital business card - it needed to serve as a key touchpoint for the global market and drive the company's goals forward.

What convinced AnVa was our flexible approach based on in-depth industry knowledge and innovative web technologies. This allowed us to create a web presence that not only met the desired KPIs, but also significantly improved the user experience.

Objective

What was the project goal?

The aim was to comprehensively renew the digital presence and significantly increase search engine visibility.

The website was to convincingly present the technical expertise, create trust and act as a central point of contact for high-quality inquiries - also in an international context.

What specifically should be improved / achieved?

Increasing organic visibility in international markets

Acquiring qualified B2B leads via the website

Clear and comprehensible communication of complex safety fence systems

Development of a scalable SEO and content structure

Improving international reach through multilingualism

Our solution

SEO with Google (1 → 901)

Website relaunch

3D animations

Complex products explained simply:
The 3D animations make functionalities understandable and actively support sales.

3D-WebGL configurator for safety fences

Special programming

B2B portal marketing

Do you want similar results?

Let's talk about your digital growth strategy.

FAQs

How long does such a project take

As a rule, a project lasts between 3 and 6 months. However, our aim is long-term cooperation - many projects develop continuously over several years. Smaller individual projects can of course also be implemented in a much shorter time. The exact duration always depends on the scope, objectives and c...

Which sectors do you serve?

Our focus is on B2B companies, particularly in the industrial and technology sectors. However, we generally support all companies that want to digitally market products or services that require explanation - including in the B2C sector.

How high is the investment?

The investment depends heavily on the scope, objectives and complexity of the project. After an initial discussion, we create a customized concept including a transparent cost structure.